Hi there! We're Cerulean Studios, the makers of the Trillian instant messaging service, and we're hiring a full-time, remote Product Marketing Manager.
As our first full-time B2B marketing hire, you'll play a key role in creating the brand voice for our business and healthcare products. You'll be responsible for helping us tell Trillian's story and the stories of our customers, and will be involved in long-term strategy as well as highly tactical day-to-day execution. Your first goal will be to double our new monthly trials while maintaining conversion rates. Reporting directly to our co-founder, this is a great opportunity to help direct and build a B2B marketing program from the ground up!
Who are we?
Cerulean Studios was officially founded in 2000, the same year Trillian started its long journey as an interoperable instant messaging client. If you're old enough, you may remember Trillian as the one chat client that ruled them all, connecting services like AIM, ICQ, MSN Messenger, and Yahoo! Messenger together in a single unified user interface. That's us!
50 Million+
Connecticut, USA
Our primary focus these days is on our new B2B offerings, where we help businesses and healthcare practices leverage instant messaging to stay in touch and improve workplace collaboration. Our customers range from 5 person insurance agencies to multi-thousand employee healthcare systems deploying Trillian at enterprise scale to facilitate HIPAA-compliant messaging.
What you'll be doing
  • Developing intelligence. First and foremost, you'll take some time to dive into Trillian's past and present in order to understand what makes us tick and what brings customers to Trillian. Understanding customer pain points will help you drive home how we're different from the rest.
  • Building brand awareness. Many people have heard of Trillian, but not many know about our business products. Come help us fix that! Tell our story by planning awareness campaigns and positioning that articulates the value of our B2B offerings.
  • Leading product launches. As Cerulean's first PMM, you'll be responsible for launch communications for company and product announcements across the usual suspects: blog, email, and social.
  • Upping our lifecycle marketing game. Help us keep our existing customers happy by writing internal and external communications, sharing product updates, and promoting marketing programs.
  • Helping the sales team. Support our sales team by building presentations, case studies, web content, and SEO-optimized landing pages.
  • Driving the funnel. Identify new ways to keep demand growing, from awareness to expansion. In fact, your first goal will be to double the number of new trials we get each month while maintaining our conversion rate.
What you should have
  • 2-4 years of B2B digital marketing experience, preferably at a SaaS technology company.
  • Some of Trillian's differentiators are pretty geeky, so you'll need the ability to break down complex concepts and explain them with passion and clarity.
  • Strong content marketing skills with the ability to manage content creation from conceptualization to editing, publishing, optimizing for SEO, and promotion.
  • Technical marketing skills, including familiarity with systems such as Google AdWords and marketing automation platforms like HubSpot.
  • The ability to roll up your sleeves and get stuff done, seeing projects through independently. You should be able to take a high-level goal (like doubling our trials), figure out a plan, and deliver results.
  • Prior experience working at product-led growth organizations and/or freemium business models.
  • Excellent organizational skills and an obsession for detail.
Why work with us?
  • We're a small business, so there are no layers of bureaucracy to fight through. You can have a huge impact here!
  • We rarely have meetings.
  • This is a remote working position, though you'll need to have no more than a 6 hour overlap with the EST timezone, please.
  • You'll have a chance to build a B2B marketing program from the ground up.
Why not work with us?
  • We're a well-established company but we're reasonably new to B2B marketing, which means we don't have have it all figured out yet. This should excite you, not scare you!
  • As this is a remote-only position, you won't have office space with dozens of co-workers to watercooler with. You should be comfortable working in your pajama pants.
  • Thanks to our size, we lack the traditional structure and management oversight you might find working at BigCo. If you're someone who works best within a larger organization, this role may not be a great fit for you.
  • Company-paid health benefits.
  • A generous parental leave policy for new moms and dads.
  • A flexible working schedule - a strict 9 to 5 is not required.
  • A common sense vacation policy, where we trust you to take the time you need while balancing work deadlines.
Interested in joining Team Trillian?
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